Poster Artist Profile: Jeff Armstrong

Like this month’s BFF poster? It’s the work of Jeff Armstrong, creative director at Sleight Advertising/SA Production Studio. By day, he’s a cinematographer/editor/animator, but he’s always loved photography and graphic design.
 
“I’m not much of an artist in the traditional sense, but the opportunity presented itself to take part helping the community,” Jeff said of his BFF work. “I love showing others what Benson is all about. I love that the whole neighborhood gets together to celebrate art and music. It's nice to wander around, duck your head in and meet people that you might not cross paths with on a regular basis. We are all guilty of getting stuck in a routine (St. Andrews for me), but it's nice to get out of your comfort zone and experience new things in Benson that you didn't know were there.”
 
We asked Jeff what inspired the July poster, and here’s what he told us:
 
“When I first started working on the poster, I knew I wanted to incorporate photography into the design. St. Andrews is one of my favorite places in Benson, so I wanted to take the photo from the point of view I’m familiar with. It's great sitting out on the benches in front and east of St. Andrews, talking with friends and meeting new people in the neighborhood.”
 
We also asked Jeff when he knew he wanted to be an artist:
 
“I grew up in an artistic family. My grandmother (Kay Armstrong), who volunteered at the Joslyn for 25+ years, got me interested in art at a very young age. From there, I continued learning under the direction of Monica Baxter at Skutt Catholic High School. She was a great teacher, and I learned a lot from her and my peers (who were a lot more skilled then me!) 
 
You can see more of Jeff’s work at:
 
www.instagram.com/jeffarms/
 
www.sleightadvertising.com
 
www.saproductionstudio.com/
 

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